Tufelan

Branding & website consulting.
A written plan. A clear next step.

Austin, Texas — Studio Notes — Vol. 1

Brand decisions, put in writing.

A studio worktable with layout boards and printed proof sheets pinned to the wall behind it.
Branding consultant & website studio — Austin, Texas

We take one branding or website decision at a time, price it as a band, and finish it in weeks, not months.

Tufelan is a brand studio in Austin run by two people: a senior consultant who handles positioning and naming, and an associate who handles identity systems and website structure. As a branding consultant working small Austin accounts, we do not sell open design hours or a retainer with no end date. Every engagement gets a fixed price band, a fixed number of weeks, one structured revision round, and a document at the end instead of a mood board.

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Case 214

A hardware shop's sign finally matched what was inside it.

A sign inquiry turned into a full identity system for a 41-year-old Austin hardware store: one accent color, one letterform, five touchpoints, four weeks — the kind of small-business brand identity work Austin's independent shops actually need.

Read the case
Featured service line

$2,200

Identity System, base plus touchpoint.

A logotype, one type pairing, one accent color and a one-page usage sheet: $2,200 base plus $150 per touchpoint, up to six. Not a forty-page brand bible nobody reopens after handoff.

See the full rate card
Vol. 1 · No. 214 · Studio Notes Two people. One ledger. No rotating account team.

The work behind the work.

Every finished piece we ship starts as a proof sheet, a swatch, and a booklet nobody outside the studio sees. This is that layer, not the polished result — a brand naming consultant and an identity studio's actual desk.

A printed proof sheet showing a hand-set logotype in warm brown ink.
Hands arranging paper color swatches in ochre, olive and terracotta on a light table.
An open brand guideline booklet with a pencil resting across its spine.

Proof sheet, swatch table, guideline booklet: three stages of the same identity system, photographed in the studio that made them, not staged for this page.

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Services

Five decisions. Each one priced up front.

Every service line below is a fixed scope, not an open-ended engagement. Pick the one that matches where your business is stuck.

01

Positioning & Naming

A brand positioning workshop condensed into a fixed three-week sprint: one page stating what your business is for, and a shortlist of three names, not fifty options to argue over.

Flat fee per engagement: $1,400–$2,600

See how it runs
02

Identity System

Logo and brand identity studio work kept small on purpose. Where a solo Austin logo designer would hand you a mark and stop, we ship a logotype, one type pairing, one accent color and a one-page usage sheet your team can apply without calling us first.

$2,200 base + $150 per touchpoint, up to 6

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03

Website Content & Structure

Website content consulting delivered as a document: a page-by-page audit, a full rewrite, and a sitemap your own developer can build from directly.

$95–$140 per page, 4-page minimum

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04

Website Build Oversight

A website structure audit repeated at every build milestone. We review your developer's work against the content document; we do not build the site ourselves.

$180–$260 per page

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05

Brand Guidance Retainer

One review call and one written note a month on decisions already made — brand guidelines design upkeep, not open design hours billed by the week.

$650–$950 per month, 3-month minimum

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Process

How an engagement runs, start to finish.

Three stages, the same order every time, whether the job is a name or a full identity system.

214

Projects logged in the running ledger since the studio opened.

2016

The year Tufelan opened its ledger in Austin, Texas.

3

Weeks in a standard sprint, positioning through packaging.

Working estimate

See the band before you call.

Small studio web consulting works better when you can see the range first. Set a service, a page or touchpoint count, and two real modifiers, and watch the number move — it is a planning band, never a quote.

Open the estimator
Website Content & Structure · 6 pages $570–$840

Working band, not a quote — confirmed after a short call.

The interior of the studio, showing a wall of bound proof binders and a long worktable.
The studio room where the ledger is kept, one binder per year since 2016.
The studio
"Two people work your account. Not a rotating account team."
— the line we open every first call with, and mean literally Meet the two people who run it

Tell us what you're building.

A branding consultant working small Austin accounts answers this within one business day. Call direct if it's easier, or send the short form and we'll follow up with real questions, not a form-letter reply.

93 Workshop Way, Apt 3
Austin, Texas 97250
United States
+1 (499) 555-0889 office@tufelan.com Studio hours & full contact page